Dear Friend,
Imagine
a career where every day you can really help people save money and find
better ways to protect against financial risk. Where you can work
from your own home. Where you can set your own schedule, with flexibility
so you can go to the school play or to lunch with friends or fit whatever
is your priority, into your schedule.
If
you can connect with people and sell over the phone, we have a very exciting
opportunity. We have thousands of people coming to our websites every
week, looking for information on HSAs and health insurance, and they need
to talk to someone who can make things easy for them to understand.
What
we have is a "done for you" marketing system that generates very
hot leads, incoming phone calls, referrals, and sales, even from people
you never talk to! How would you like to have thousands of emails
going out every week in your name, to prospects who have requested
information from you, written by a professional sales copywriter and proven
to generate calls, emails, and pre-set appointments with prospects clamoring
to talk to you? Unlike most people in this industry, as an advisor
with ColoHealth you do not have to worry about marketing, application processing,
underwriting follow-up, post-sale communication, and all the other details
that could bog you down - and you can spend your energy on what you do best
- selling to qualified prospects, and helping people understand
their best health insurance options?
That
is how business works for those who are chosen as ColoHealth
Independent Sales Advisors.
The
explosion of HSAs is the biggest income-producing opportunity to occur in
the health insurance industry in years. Health care reform has accelerated
rate increases and caused more people to seek out the advantage of HSAs,
and ColoHealth
has a limited number of opportunities for ambitious independently
contracted sales people who wish to partner with us.
If
you're like most salespeople, you don't have the time, technical skill,
or interest to put together websites, quote systems, multi-step marketing
sequences, client retention systems, online applications, direct mail campaigns,
and all the other marketing methods that generate sales and a large residual
income for the top insurance agents.
Now
you can integrate into a marketing system that's already put together for
you.
Selling
Insurance the EASY Way
My
name is Wiley Long; I'm president of ColoHealth.
I started my insurance career calling on so-called "telemarketing leads".
I would guess four out of five people told me they weren't interested before
I even got three words out. Most would hang up on me, many cussing
me out before slamming the phone down.
The
only way I learned to survive was by cold-calling. It could take hours
of rejection before getting a "maybe", and then I usually had
to get in my car to drive to the prospect's house or place of business to
try to close the sale. I was broke, tired of all the rejection, and
sick of the long, long hours.
I
knew there had to be a better way!
In
2001 I put up my first website, and began studying marketing earnestly.
I read dozens of books, attended seminars that cost me thousands of dollars,
spoke with experts, and hired expensive copywriters.
And
the work paid off. Today ColoHealth
is the number one agency in Colorado offering individual and family health
insurance plans. Hundreds of unique visitors come to our site every
week, seeking our expertise and requesting applications.
Today
more people sign up through my online system without every even speaking
to me than I used to sell working an 80-hour week. Many of
our other sales close after a 2-minute phone call, or a quick email exchange
just to clarify a point or two.
And
after buying from us, our clients stay with us. And they buy
more. And they send us their friends and colleagues.
So
what is the secret? Well that's a big question, but the short answer
is that we have put together a highly effective marketing system.
McDonald's didn't become the largest restaurant chain in the world because
of its great hamburgers; it did so as a result of the systems it put in
place to make its processes both efficient and effective.
When you are integrated
into our system, you will benefit from the thousands of hours we've put
into refining our message, the professional copywriters we've hired, and
the thousands of dollars we continue to spend optimizing our search engine
results and conversion ratios.
Let
Me Tell You About The Actual Easy Sales Secrets Of Our Marketing System
That Will Once-And-For-All Put Your Insurance Sales On AUTOPILOT
If
you are interested in growing your success in the health insurance business,
please read the following information very carefully. Whether or not
your Independent Advisor application is accepted, you will learn a lot by
simply understanding what has made ColoHealth
so phenomenally successful. If we both agree that having you on board
as part of our team would be mutually beneficial, this is the system that
you will become a part of:
Easy
Sales Secret #1:
ColoHealth's Website
and Reputation
ColoHealth
is firmly established as the experts in Colorado health insurance plans.
We have been at the top of Google for years, and are a trusted source of
information and advice to thousands of Coloradoans who purchase individual
health insurance.
When
you represent ColoHealth,
you benefit from the instant credibility the ColoHealth
brand name represents. Readers can obtain detailed information on
virtually any aspect of conventional and HSA-qualified health insurance
- from instant health insurance quotes and online applications, to details
about how the tax benefits of HSAs work, to information on banks and administrators
where someone can establish their HSA.
Not
only does our website serve as an information resource, but it actually
does your selling for you, so that by the time you talk to your prospect
they are very well informed and ready to do business. Imagine the
difference when talking to a cold prospect versus one who has already done
their research, compared quotes, and is simply deciding between the $3000
deductible and the $5000 deductible.
Of
course, it's not always that easy. That's why the next Easy Sales
Secret drives sales through the roof:
Easy
Sales Secret #2:
Talk to HOT Prospects
Everybody
needs health insurance, and many people must buy it themselves because they
are not covered by an employer. But few enjoy the process, and most
buy only when the pain of their current situation gets strong enough to
motivate action.
By
capturing prospects when they are actively looking for information on HSA-qualified
health insurance plans, we are able to hit them with our marketing message
at a time when they are most receptive to hearing it.
Independent
advisors who participate in our lead program are able to speak with very
interested prospects that actually want to talk to them. When we talk
to a prospect they have typically already looked at their options, and are
ready to make a decision - what an excellent time to answer short questions
and set up a telephone appointment to help the prospect choose a plan and
get signed up.
When
we can't reach them on the phone, the next Easy Sales Secret puts the sales
process on autopilot:
Easy
Sales Secret #3:
Ongoing Automated Marketing Messages
How
many people are on your "still thinking about it" list?
Are you still keeping in touch with them on a regular basis? And if
so, is it really the best use of your time?
Imagine
a series of well-timed emails going out in your name, further establishing
your credibility, selling the reader on:
- what
are their best options
- why they should
get coverage from you
- why they should
take action now
We
have put hours and hours into perfecting our written sales letters, making
our messages so compelling and so convincing that most readers would think
twice about buying health insurance from anyone else but you.
Most
emails come directly from you, in your name. If the prospect replies
to the email, it goes directly to you. Anyone who does not
sign up right away will continue to receive communication from you every
few days, for the next 5 weeks. They'll learn more about HSAs, the
tax advantages, the potential to build a large retirement account, the ability
to use the funds for alternative medicine tax-free, and all of the other
benefits that make signing up for an HSA plan a no-brainer.
Setting
up an autoresponder to send out emails is not that difficult, but getting
the message right, is. Every one of our email messages has been reviewed
and updated by a leading professional sales copywriter who really understands
how to influence people to take action now.
"ColoHealths
system of insurance marketing and follow up is the best Ive ever
seen"
Having
been in the insurance industry for the past eight years in several capacities
- as an agent, managing broker and eventually an agency owner - I can
honestly say that Wiley Longs system of insurance marketing and
follow up is the best Ive ever seen. The burden of following
up with warm and cold leads has been completely taken off of my shoulders
so that I can concentrate on the new business coming in. I have
never been so on top of my follow up with clients.
I am alerted every morning of Birthday calls to make, renewal calls (with
all the renewal information included) and underwriting updates are given
to me on a daily basis. Hot leads are regularly sent to me and I have
the support of Wiley's agency behind me to assist with the follow-up required,
I can write large amounts of business with no overhead and none of the
headaches typically associated with being in the insurance business (this
sentence sounds like "I'm not a business owner". I also enjoy
our weekly tele-coaching calls that include sales goals, important updates,
producer contests, guest speakers and a sense of camaraderie. Even
with the knowledge and experience I had I was unable to reach my full
potential as an agent due to the massive amounts of follow up and overhead
of owning a brokerage. The marketing that ColoHealth
does gives me so much credibility, and I have the confidence of my prospects
right away. I make great money, I make my own hours and I am the
agent my clients deserve to have. All of this has been made possible
by an amazing system and the great support I receive from this agency.
Chelsea
Miller
Fort Collins, CO
|
Easy
Sales Secret #4:
Special Reports That Generate Traffic and
Further Establish Your Credibility
The
consumers out there have a real desire to find a better solution for their
health insurance needs. They've heard about health savings accounts,
but most have a difficult time finding anyone who can clearly explain things,
and answer all their questions.
That
is why so many people order our special report, Colorado Health Insurance
Made Easy. We also offer reports on life insurance, health
reimbursement arrangements, ways to save money on medical expenses, and
other valuable information. Offering unbiased, reliable, hard-to-find
information is one of the best ways we generate leads from prospects who
are truly interested in what we have to offer.
Our
independent advisors have exclusive access to this material, along with
systemized methods of using them to continually generate additional inquiries.
Easy
Sales Secret #5:
"No-Talk" Online Sales From People You Don't Even Talk To!
What's
even better than having interested prospects calling you on the phone ready
to buy? It is customers who sign up online without even talking with
you first. All Independent Advisors receive their own landing page
which they can use to offer quotes or special reports from ColoHealth.
Any lead generated through that site is coded with your name, and if the
prospect signs up you get the credit, whether you talk to them or not.
There
are only so many hours in the day, and even the hardest working agent can
only speak with a limited number of prospects per week. But if you
have the right systems in place you can actually make
sales while you sleep!
We
call these "no-talk" sales, and we love'em! ColoHealth
will provide the website, the mechanism to capture the contact information,
and the automated follow-up. You check the sales report in the morning,
and see who bought the night before.
A
lot of people out there work very hard. The most successful also work
smart, and put technology to good use.
Easy
Sales Secret #6:
Make Multiple Sales At Once via Teleseminars
One
of the keys to high income is figuring out ways to "multiply"
yourself. One of the many ways our advisors do so is through the use
of teleseminars.
Every
week our independent advisors are doing teleseminars where sometimes dozens
of people show up, interested to learn about HSAs and how to obtain an HSA-qualified
health insurance plan, their health insurance options, and how to choose
and sign up for a plan. We provide scripts, marketing sequences, website
sign-ups, and we even pay for the call.
A well-run teleseminar will further increase your status and reputation
as an expert, and will often result
in 10 or more sales within an hour after the call.
Easy
Sales Secret #7:
Pre-Set, Qualified Telephone Appointments
Effective
salespeople spend their time speaking with people who are ready to buy.
So when someone calls interested in getting some assistance in choosing
a qualified health insurance plan, we schedule a qualified appointment for
you, based on the times you make available on your online scheduler.
You
receive all the information you need to do some research before the call
so you are well prepared. You'll know the ages, health, smoking status,
and why the prospect is interested in a new plan.
The
prospect also receives the information they need to prepare for the call
(and, critically, to prepare them to be ready to make a decision when they
do talk with you).
The
result is that you are no longer "pitching", but instead you are
advising. You have credibility before you even say hello,
and your job now is to simply help the prospect find the best plan for his
or her needs, and get them enrolled. Our top advisors are closing
80% or more of their pre-scheduled appointments.
Easy
Sales Secret #8:
Home Office Support To Free Up Your Time
Most
agents spend a whole lot of time on paperwork. How much of your time
do you want to spend hunting down new clients to get missing info so you
can submit the application to the insurance company? How many hours
do you spend each week following up on the underwriting status of your applications?
More importantly,
how much time will you really have available to do these activities when
you are selling 2, 5, or 10 plans a day or more? Our system is designed
to let you spend your time doing what you do best - selling - and whenever
possible and prudent we handle the back office paper work and nitty gritty
for you.
One of the
keys to monetary success is to spend your time on highly productive activity.
Systemization of your business is critical, but you must also have a well-trained
and responsible staff to handle all the details. If you've ever tried
to hire, train, and manage office staff, you know how valuable this is to
our independent advisors.
"I
have sold over $100,000 in premium in a single week, multiple times..."
While
I have always enjoyed helping others, I was never one who felt a calling
to sell. However, as a trusted ColoHealth
Independent Advisor, I found there is really little selling
involved. I work when I want, from where I want, fielding primarily
pre-set appointments. I have never seen any sales system of any
kind that caused prospects to literally line up and wait for an appointment
with me like this. Best of all, when these appointments do occur,
the prospects are so primed to make a buying decision that assisting them
in choosing the best product to fit their particular situation is unlike
any sales process I have ever been a part of.
Using the ColoHealth
system, I have sold over $100,000 in premium in a single week, multiple
times. The incoming calls and e-mails are from people that are ready
to buy, and just need a little advice on which plan they should chose.
I cant imagine any sale ever being any easier.
Stephen
F. Adams
Athens, GA
|
Easy
Sales Secret #9:
"Done For You" Back-End Sales Marketing
When
you close the sale, are you done? If so, you're missing out on a lot
of money. ColoHealth's
automated marketing systems help you maximize total customer value.
Here are some of the sales you'll capture that you used to miss:
- Guaranteed-issue
plans to people who have been declined
- Lapsed clients
who still need coverage
- Term life insurance
sales
- Health Reimbursement
Arrangements (HRAs)
- Accident Plans
- Dental Plans
- More!
Most
of these sales processes are integrated into our automated follow-up system,
so you may not have to do much at all to add additional income revenue.
Easy
Sales Secret #10:
Even MORE Ongoing Marketing Done For You, Every Week
One
of the things that has surprised us as we've built our system and tracked
our results is how many sales we get from people who initially inquired
weeks, or even months earlier. So after the initial marketing sequence,
our prospects continue to hear from you every week. They receive informative
emails that maintain that critical balance of providing valuable information,
while creating urgency and a call to action.
The
results are sales coming in every week from prospects we might have otherwise
written off.
In
addition to email, at times we'll use direct mail, voice mail, fax, teleseminars,
and other media to drive response and surge sales. We do the work,
and our Independent Advisors close the sales.
Easy
Sales Secret #11:
Developing Lifetime Customers
Our
objective when enrolling a new client is not to simply make a sale.
We want to develop a long term relationship so we can continue to help them
stay in the best plan for their needs, and so we can help them out with
other needs such as life, disability, or long-term care insurance.
ColoHealth
has numerous methods to keep clients on the books, keep them buying
additional products, and referring their friends and colleagues.
By
keeping in touch with our clients on a regular basis, we are building a
long-term relationship with them that can double or triple your renewal
income. Marketing guru Dan Kennedy calls it "Fencing the Herd".
Here are some of the ways we nurture the relationship:
- Post-Sale
Wow Packet - right
after someone applies for coverage with us, a thick packet of information
is sent to our clients, along with a letter from you, welcoming them to
ColoHealth, and
sharing with them ways they can save money on their medical expenses.
- Maximize Your
HSA - our acclaimed
monthly newsletter goes to our members who choose an HSA plan, and focuses
on ways our clients can lower their medical costs, reduce their taxes, and
maximize the value of their HSA.
- ColoHealth
Update - Our monthly direct mail newsletter which contains helpful
articles, offers for additional products and services, and helps develop
the "relationship", which turns customers into long-term clients.
- Birthday Cards
- customers receive a birthday postcard directly from you. These touches
generate referrals, life insurance sales, and greater loyalty from our customers.
- Other "touches"
throughout the year
- your customers will not forget you when they get holiday greetings and
other occasional touches every few weeks.
ColoHealth
customers are not just "sales", they are long-term clients.
Because of the level of service we provide, the valuable information we
provide and the ongoing communication, our business stays on the books.
And our customers buy more, and refer their friends. All this, of
course, means greater success and income for us, and for our Independent
advisors.
"Having
been in the insurance business for 16 years, I can truly say this system
is fantastic."
Finally
no more cold calling or driving around picking up checks. The
leads are coming into my office, on my PC, and people are anxious to talk.
I can set
my own schedule, work from multiple locations on my laptop all while having
a professional presence. Some weeks I'm writing over $50,000 in annualized
premium, while still spending plenty of time with my 3-year old son.
This is the first time in 16 years that my insurance business has given
me so much freedom!
Paula
Santamaria
Atlanta, GA
|
Easy
Sales Secret #12:
Online Database To Track Your Clients and Prospects
Its
easy, organized, and all in one place. See who is in your marketing
funnel, and where they are. You can put prospects into relevant groups
so you can efficiently manage your follow-up calls. See what plan
they bought, any notes you've made on previous conversations, and what automated
marketing steps are coming up.
To
consistently reach high levels of insurance production, you must have a
system in place that is organized and efficient. If you have to hunt
for notes scribbled on scraps of paper, go through lists of who you need
to call back or follow-up on, or try to remember past conversations, you
will never make the big money.
Our
system has everything in one place. It allows you to quickly retrieve
any information you need on clients and their policies, track prospects
and all past marketing touches, and start and stop pre-written marketing
campaigns.
Easy
Sales Secret #13:
Access to Exclusive ColoHealth-Generated
Leads
As you
can imagine, we generate quite a few leads, many more than we can effectively
work ourselves. When you integrate into our system, you have the opportunity
to have those leads directly assigned to you, so you can begin dialogue
with your potential customer immediately.
Company-generated
leads assigned to our advisors are marketed to in the advisor's name.
Advisors who participate in the lead program have new leads assigned to
them in real time, every day. Those leads are then marketed to in
the advisors name, automatically.
Easy
Sales Secret #14
Comprehensive Training
Everyone
accepted into the Independent Advisor program undergoes an extensive training
program covering all aspects of our HSA sales success program. Before
representing ColoHealth,
all of our advisors must demonstrate an expertise in HSAs, HSA-qualified
health insurance plans, and the plans that they will be offering.
If
you are accepted into this program, you will participate in an intensive
two-week learning program of teleconferences and home study, so that you
have the knowledge and information you need to confidently represent ColoHealth,
and to maximize your sales results.
You
will then receive one-on-one coaching to help you polish your presentation,
smooth out your closing, and maximize your sales. Ultimately we are
only as successful as our advisors, so we are very committed to your growth
and success.
Is
This A Sales Person’s “Dream Job”?
Many
people who have seen our system call it a “sales person’s dream
job”. You get to work from home, set your own schedule, and
work hot leads that are coming in daily. You provide a high-quality
service that people really need. And never has the topic of health
insurance been hotter.
The
opportunity we have is for someone who is personable, committed to a high
level of customer service, and who has the discipline to work from their
own home office. We pay our advisors $10/hour + $20/sale, with additional
bonuses for higher production.
Your
health insurance sales should result in an annual income of $35,000 - $50,000+.
In addition to health insurance, you will be paid for accident plans, dental
plans, HRAs, life insurance sales, international travel insurance, and other
services we offer. And as long as you are an advisor with
ColoHealth, you will continue
to service your clients and offer them additional products and services.
If
you are comfortable with the living you are making and the hours you are
working and commuting, then you can stop reading now. If you are not
ready for this, if you don't see the value in what we're providing our Independent
Advisors, then quit dreaming and get back to work.
But
if you've read this far you now realize that there is a better way.
You can either try to recreate it (print this page out, tape it to your
wall, and study it); or you can possibly become part of it.